![]() Red oceans denote the known market space in which all industries currently operate. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players.” Understanding Blue Ocean Strategy What are oceans?īusinesses operate in two kinds of market space called oceans – Red and Blue. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. ![]() Over three decades of their combined research culminated in the book called “ Blue Ocean Strategy”, first published in 2005.īy definition, “Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. ![]() The term Blue Ocean Strategy (BOS) was first coined by Professors Chan Kim and Renée Mauborgne, who set out to understand what it takes in a competitive, global environment for business to not just to cope and survive but thrive. This article is a comprehensive exploration of the Blue Ocean Strategy that provides organizations with the frameworks and analytical tools to create and capture uncontested markets and unlock vast growth opportunities.
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